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Marketing estratégico.

Jaques Lambin, Jean,

Marketing estratégico. - 837 páginas : ilustraciones y tablas

El nuevo papel del marketing.-- La evolución de la función prioritaria del marketing.

ISBN: 84-7356-352-X

Subjects--Topical Terms:
INTERCAMBIO
COMUNICACIÓN
PROCESO TECNOLOGICO

Subjects--Index Terms: Markentig, mercadotecnia

Dewey Class. No.: 658.8 / Markentig, mercadotecnia

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