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Dirección de mercadotecnia : análisis, planeación, implementación y control by
- Kotler, Philip [autor]
- Córdova Just, Arturo [traductor]
Edition: 8a ed
Material type:  Text; Format:
regular print
; Audience:
Specialized;
Language: Spanish Original language: English Publisher: [Naucalpan de Juárez] : México : PRENTICE-HALL HISPANOAMERICANA, S.A, 1996
Availability: Items available for loan: Biblioteca Campus Norte (1)Call number: 658.8 KOT L002001.
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Marketing turístico by - Ascanio Guevara, Alfredo [autor]
Edition: 1a ed
Material type: Text; Format:
regular print
; Audience:
Specialized;
Language: Spanish Publisher: [México D.F.] : México : Editorial Trillas, 2012
Availability: Items available for loan: Biblioteca Campus Norte (1)Call number: 658.8 ASC L002120.
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Fundamentos de mercadotecnia by - SANTESMASES MESTRE, Miguel [autor]
Material type: Text; Format:
regular print
; Audience:
Specialized;
Language: Spanish Publisher: [México] : México D.F : Grupo editorial Patria., 2013
Availability: Items available for loan: Biblioteca Campus Norte (2)Call number: 658.8 SAN L013686, ...
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