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Gestión de hoteles. Una nueva visión. by - Gallego, Jesús Felipe [autor]
Edition: 1a ed.
Material type:  Text; Format:
regular print
; Audience:
Specialized;
Language: Spanish Publisher: [Lugar de publicación no identificado] : Editorial Paraninfo., 2002
Availability: Items available for loan: Biblioteca Campus Norte (1)Call number: 647.94 GAL L001770.
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Dirección de mercadotecnia : análisis, planeación, implementación y control by
- Kotler, Philip [autor]
- Córdova Just, Arturo [traductor]
Edition: 8a ed
Material type: Text; Format:
regular print
; Audience:
Specialized;
Language: Spanish Original language: English Publisher: [Naucalpan de Juárez] : México : PRENTICE-HALL HISPANOAMERICANA, S.A, 1996
Availability: Items available for loan: Biblioteca Campus Norte (1)Call number: 658.8 KOT L002001.
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3.
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Fundamentos del marketing by
- Kotler, Philip [autor]
- Armstrong, Gary [autor]
- Escalona García, Roberto [traductor]
Edition: 6a ed
Material type: Text; Format:
regular print
; Audience:
Specialized;
Language: Spanish Original language: English Publisher: [Madrid] : España : Pearson Educación S.A., 2003
Availability: Items available for loan: Biblioteca Campus Norte (2)Call number: 658.8 KOT L001998, ...
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4.
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Marketing y planificación para restaurantes by - Nanclares Fragoso, José [autor]
Edition: 1a ed
Material type: Text; Format:
regular print
; Audience:
Specialized;
Language: Spanish Publisher: [Madrid] : España : Ediciones Paraninfo S.A. : Thomson Learning, 2001
Availability: Items available for loan: Biblioteca Campus Norte (1)Call number: 647.95 NAN L002033.
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5.
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Marketing turístico by
- Kotler, Philip [autor]
- Bowen, Jhon T [autor]
- Makens, James C [autor]
Edition: Quinta edición
Material type: Text; Format:
regular print
; Audience:
Specialized;
Language: Spanish Publisher: Madrid, España Pearson Educación 2011
Availability: Items available for loan: Biblioteca Campus Norte (2)Call number: 658.8 KOT L002101, ...
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6.
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Marketing turístico by - Ascanio Guevara, Alfredo [autor]
Edition: 1a ed
Material type: Text; Format:
regular print
; Audience:
Specialized;
Language: Spanish Publisher: [México D.F.] : México : Editorial Trillas, 2012
Availability: Items available for loan: Biblioteca Campus Norte (1)Call number: 658.8 ASC L002120.
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7.
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Fundamentos de marketing turístico by
- Rey, Manuel [autor]
- Gil Jiménez, José [colaborador]
- Revilla Camacho, Ma. Ángeles [colaborador]
Edition: 1a ed
Material type: Text; Format:
regular print
; Audience:
Specialized;
Language: Spanish Publisher: [Lugar de publicación no identificado] : EDITORIAL SÍNTESIS, 2008
Availability: Items available for loan: Biblioteca Campus Norte (1)Call number: 338.479.1 REY L002121.
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8.
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Publicidad turística by
Edition: 3a ed
Material type: Text; Format:
regular print
; Audience:
Specialized;
Language: Spanish Publisher: [México D.F.] : México : Editorial Trillas, 2005
Availability: Items available for loan: Biblioteca Campus Norte (1)Call number: 658.8 DAH L002122.
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9.
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Turismo recreación : bases teóricas, conceptuales y operativas by - Castellanos Hernández, Eulogio [autor]
Edition: 1a ed
Material type: Text; Format:
regular print
; Audience:
Specialized;
Language: Spanish Publisher: [México D.F.] : México : Editorial Trillas, 2010
Availability: Items available for loan: Biblioteca Campus Norte (1)Call number: 380.145.910.4 CAS L002133.
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10.
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200 ideas para atraer clientes a un hotel by
Edition: 1a ed
Material type: Text; Format:
regular print
; Audience:
Specialized;
Language: Spanish Publisher: [Barcelona] : España : Gestión 2000, 2003
Availability: Items available for loan: Biblioteca Campus Norte (1)Call number: 647.94 BIO L002142.
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11.
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Escuela Daly de hostelería y turismo : Regiduría de pisos by - Fernández García, David [autor]
Edition: 1a ed
Material type: Text; Format:
regular print
; Audience:
Specialized;
Language: Spanish Publisher: [Lugar de publicación no identificado] : Ediciones Daly S.L., 1994
Availability: Items available for loan: Biblioteca Campus Norte (4)Call number: 647.94 FER L002164, ...
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12.
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Fundamentos de marketing by
- Kotler, Philip [autor]
- Armstrong, Gary [autor]
Edition: 8a ed
Material type: Text; Format:
regular print
; Audience:
Specialized;
Language: Spanish Publisher: [México D.F.] : Pearson Educación, 2008
Availability: Items available for loan: Biblioteca Campus Norte (1)Call number: 658.8 KOT L003735.
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13.
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Marketing internacional by
- Czinkota, Michael R [autor]
- Ronkainen, Ilkka A [autor]
Edition: 8a ed
Material type: Text; Format:
regular print
; Audience:
Specialized;
Language: Spanish Original language: English Publisher: México : CENGAGE Learning, 2007
Availability: Items available for loan: Biblioteca Campus Norte (2)Call number: 658.8 CZI L004295, ...
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14.
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Como ser un emprendedor exitoso y no fracasar en el intento by - Barone, Luis Roberto [autor]
Edition: Primera edición
Material type: Text; Format:
regular print
; Audience:
Specialized;
Language: Spanish Publisher: República Oriental del Uruguay : Montevideo : Arquetipo Grupo Editorial S.A., 2003
Availability: Items available for loan: Biblioteca Campus Norte (2)Call number: 338.642 BAR L006718, ...
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15.
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Gestión comercial y servicio de atención al cliente by - Escudero Serrano, Ma. José [autor]
Material type: Text; Format:
regular print
; Audience:
Specialized;
Language: Spanish Publisher: España : Paraninfo S.A., 2011
Availability: Items available for loan: Biblioteca Campus Norte (1)Call number: 658.562 ESC L006731.
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16.
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Publicidad comunicación integral en marketing. by - Triviño Martínez, Rubén [autor]
Edition: 3a ed
Material type: Text; Format:
regular print
; Audience:
Specialized;
Language: Spanish Publisher: México : Mc Graw-Hill Educación, [Fecha de publicación no identificada]
Availability: Items available for loan: Biblioteca Campus Norte (1)Call number: 659 TRI L007279.
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17.
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Publicidad, promoción y comunicación integral en marketing. by
Material type: Text; Format:
regular print
; Audience:
Specialized;
Language: Spanish Publisher: [Naucalpan de Juárez de México] : México D. F : Prentice Hall Hispanoamericana S.A, 2010
Availability: Items available for loan: Biblioteca Campus Norte (1)Call number: 659 CLO L007282.
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18.
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Maerketing político y comunicación. by
Material type: Text; Format:
regular print
; Audience:
Specialized;
Language: Spanish Publisher: [Barcelona] : España : Ediciones Paidós Ibérica S. A., 2005
Availability: Items available for loan: Biblioteca Campus Norte (1)Call number: 658.8 MAA L007303.
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19.
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Tratado de la calidad total by - Laboucheix, Vincent [autor]
Edition: 1a ed
Material type: Text; Format:
regular print
; Audience:
Specialized;
Language: Spanish Publisher: [México, D.F.] : México : México : Limusa S.A. : Grupo Noriega, 2001
Availability: Items available for loan: Biblioteca Campus Norte (1)Call number: 658.568 LAB L007407.
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20.
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Economía y turísmo by - Mochón Morcillo, Francisco [autor]
Edition: 2 da.
Material type: Text; Format:
regular print
; Audience:
Specialized;
Language: Spanish Publisher: [Madrid] : España : McGraw-Hill Interamericana de España S.A U., 2008
Availability: Items available for loan: Biblioteca Campus Norte (1)Call number: 337 MOC L006810.
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