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Fundamentos de marketing.

Stanton, William J.,

Fundamentos de marketing. - 741 páginas : ilustraciones y tablas + Incluye CD-Rom

Incluye: indice alfabético.

La naturaleza y el panorama del marketing.-- El campo del marketing.-- El ambiente dinámico del marketing.

ISBN: 978-970-10-6201-2

Subjects--Topical Terms:
MERCADOS GLOBALES
TOMA DE DECISION
VIGILANCIA AMBIENTAL

Subjects--Index Terms: Markentig, mercadotecnia

Dewey Class. No.: 658.8 / Markentig, mercadotecnia

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